Potential product advertisements

An energy drink - As my show is a sports based station, it is likely that a high percentage of its viewers would participate in at least one sport. Therefore, it makes logical sense that an energy drink company would pay to advertise their product on my station because they know that my stations audience will be attracted to my product because it is something they could see themselves needing, and wanting.

A betting company - As my show is a sports based station, my viewers are going to be interested in sport. Therefore, a betting company would want to advertise their product, such as offers and deals, on my show, because sports fans are more likely to bet on sports than on any other station. This is because sports fans have a love, passion, and understanding for their sport which can be transferred into making money, in the eyes of a betting company. This can be used by betting companies to lure potential customers in by offering them deals which are unlikely to be repeated, and which can force the listeners to consider them.

A sports retailer - As my show is a sports based station, it is likely that a high percentage of its viewers would participate in at least one sport. The majority of sports require specific equipment and clothes, that you need to have in order to play a sport. Therefore, it makes logical sense that sports retailers would want to advertise their shop on my station because they know that the viewers of my radio station would be attracted to their product because they are likely to have something that they need or want, and can attract brand new customers.